“We needed an effective way to reach out to new members and communicate with current members about upcoming events, announcements, etc., as well as update alumni as to the progress of the organization and its members. Though we didn’t need a complex website, it was important that it be ready fast and that the result be easy-to-use and in compliance with the Harvard web guidelines and standards. Since implementing the new site we’ve grown from just over 50 members to well over 100 in less than 9 months, despite having been a registered organization for more than 4 years. When it came time to make this project a reality, we relied on Your Marque to do the work quickly without sacrificing quality, and there’s no doubt in my mind that we will turn to them in the future as our organization, and our needs, continue to grow and change. Thanks Your Marque!”
- Oscar B., President
Harvard University LMC
Vision
Since being founded in 2006, the Harvard Latino Men’s Collective has relied on an out-dated website to recruit and connect with its members, but in 2009 it was time for a change. The organization needed a more streamlined and effective website to publish information, communicate with members and alumni, post pictures of their social events and open forums, and grow in size by recruiting new members. The site is straightforward and simple by design, featuring an easy-to-use content management system designed to enable leadership in the LMC to update the page regularly with new links, photos, events, and officer information.
“We finally have the tool we need to update alumni and communicate with members easily all in one place. We love the site!” – Oscar B.
Project Elements
- Logo design
- Website design and implementation
- Content management system
- User-friendly navigation
The Results
Since being founded in 2006, LMC has needed a functional site to increase membership and reach out to members, and the new site has enabled the 2009 recruiting class to be the largest in the organization’s history. Visit the site here to see the final product.
About the project
The Harvard Latino Men’s Collective is a brotherhood uniting men of diverse backgrounds through a mentorship program, open forums, and social events that is committed to the growth of Latino leaders in academia, social justice, and entrepreneurship.