“We needed a solid lead-generating website as the hub of our national sales campaign for The Greatest Minds, and Your Marque understood that our bottom line was ROI – if the site didn’t help us generate sales leads, it didn’t matter how good it looked. Their emphasis on easy-to-find contact forms and our national Golden Ticket contest, coupled with their SEO efforts to put us in front of our audience, lead to increased traffic and more tickets sold. We’re extremely happy with the site and highly recommend Your Marque.”
- Mike K., CEO
The Greatest Minds
Vision
The Greatest Minds was created to inspire high-acheiving high school students to get a head start on their future by attending a lecture series in New York City featuring some of the best and brightest Ivy League professors doing research in cutting edge fields. But the website needed to do more than convey the quality of the speakers and the prestige of acceptance for the event – it needed to encourage visitors to submit their applications and request information on their first visit. This project picked up after the initial logo design and branding, and completed the site as well as implemented the ongoing SEO and PPC efforts.
“We were stunned at the elegance and simplicity of the finished project.” - Mike K.
Project Elements
- Website design and implementation
- Application submission system
- Blog setup and integration
- Search Engine Optimization and PPC management
The Results
The Greatest Minds website is now fully operational and over 500 students have utilized the submission form to submit application and test score information for consideration in the program – you can check out the finished project here.
About the project
The Greatest Minds is a highly-selective, three-day, academic “rock concert” that brings top professors from the Ivy League and influential government advisors to a conference tailored specifically for intellectually curious students.